Nutrition

- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection

GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.

ISOTONIC ENERGY GEL Liquid Shot is a cutting-edge, drinkable high-carb solution engineered for quick and convenient energy in a refreshingly light, isotonic formula. Each packet delivers 28g of carbohydrates and a clinically effective blend of all 5 essential electrolytes. - Contains fast-acting carbs for quick energy - Gets absorbed instantly without GI distress - Prevents cramping & improves hydration ENGINEERED FOR PERFORMANCE When you're falling apart, you don't have time to waste. Liquid Shot starts working almost immediately to give you gut-friendly energy, faster. TRADITIONAL GELS ARE HISTORY It's nothing like a traditional gel; this supercharged endurance fuel combines the latest research and technology to ensure peak performance, prevent cramping, and improve hydration. THE ULTIMATE LIFELINE Liquid Shots are isotonically balanced to match the concentration of cells in your body for quick digestion and absorption. This rapid assimilation ensures immediate effectiveness and spares you the typical 5-10 minute wait for it to take effect. ADDITION BY OMISSION In addition to omitting thickening agents, Liquid Shot also avoids common ingredients like fructose and vitamin C, which reduce efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C). TECH YOU CAN TASTE The latest research and technology give Liquid Shot a light, neutral flavor that’s easy to consume hour after hour, even when you're at your limit. PREVENTS CRAMPING & DEHYDRATION The revolutionary formula delivers all five electrolytes (instead of just one or two) for more effective uptake and cramp prevention. During extreme heat and intense efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning gap opens in front of you. THE BITTERSWEET TRUTH ABOUT FRUCTOSE Liquid Shot delivers a blend of high-efficiency carbohydrates without fructose. This combination effectively negates fructose’s ATP tax, boosting overall energy production without the problems of pure fructose. The biochemistry behind this is much more complicated, of course, and you can read more about how maltodextrin – and several other carbs – help Liquid Shot maximize fast energy.

- Use: Ideal for endurance training sessions - Increase the body's ability to adapt to high levels of physical stress - Increase VO2Max - Improves the body's ability to utilize oxygen more efficiently - Increase anaerobic threshold - Reduce lactic acid

HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.

- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance

- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance

You're not done. You're a work in progress, building toward something great. That's why we made CLIF BUILDER'S with 20g of complete protein, with essential amino acids to help repair and build muscle. It's the great-tasting protein bar that makes every ingredient count — so you can get the most out of your workout.

Clif Bars are a delicious source of healthy energy and are full of essential vitamins and minerals. Made with high-quality, organic ingredients, Clif Bars are a perfect go-to food whether you’re on the bike or just need a quick snack at the office. They contain 10 grams of protein and are made with real fruit, nuts, and whole grains. They contain no hydrogenated oils or artificial flavors.

The athletes and foodies in the Clif kitchen have crafted a different kind of energy bar. CLIF Nut Butter Filled Bars bring together two great energy foods – a delicious, creamy nut butter inside an organic energy bar – to deliver sustained energy. - Certified USDA organic, non GMO - Low glycemic (low glycemic-index foods digest slowly for prolonged levels of energy) - Does not contain partially hydrogenated oils, high fructose corn syrup, or artificial flavors

Women and men require different nutrition, especially during and after exercise when physical stress is at a maximum. Clif’s Luna Bars are made specifically to meet the demands of women’s bodies. Extra calcium and Vitamin D provide the building blocks for healthy bone density, while soy protein nourishes and repairs tired muscles. 24 vitamins and minerals, including anemia-busting folic acid and iron, boost the immune system and cell function. Luna Bars are made from high quality, 70% organic ingredients and contain no hydrogenated oils or artificial flavors.

- Where home-style baking meets sports nutrition - Named "Best of" by Competitor magazine 3 years running (06-08') - Great taste and great texture - Gluten and Dairy free

The official bar of Ironman and USA Cycling - Simple, real food for real flavor - Certified gluten and dairy free, paleo friendly, and includes 9-12 ingredients that are recognizable and easy to pronounce

Fast energy to keep you going! Bonk Breaker Energy Chews deliver delicious, bite-sized bursts of energy. - Two servings per pouch - 200% daily value of vitamin C - 240mg of Electrolytes in each packet - Gluten-free, and Dairy-free - Non-GMO

Hydration is power. Osmo Active Hydration is a during-exercise hydration drink that was developed to be the fastest way to rehydrate. Based on peer-reviewed science, the formula contains an optimized ratio of natural and functional ingredients like sucrose, glucose, and electrolytes and is flavored with real fruit to: - Increase power output - Improve endurance - Avoid cramping To maximize and sustain power, stay hydrated. As body-water drops, so does aerobic power; by the time you’re thirsty you’re already about 2% below optimal body water, which can result in an 11% reduction in power output. Individual body-water loss varies among athletes and according to exercise intensity and weather conditions. Most people, under most conditions, should drink 20-25 ounces of Osmo Active Hydration per hour of exercise (roughly one small or large water bottle). Lighter athletes or athletes exercising in cool weather conditions may only require 16-18 ounces an hour. Larger athletes or athletes exercising under hot and humid conditions may require up to 30 ounces an hour. As endurance athletes, our bodies produce power through aerobic metabolism. Aerobic metabolism requires oxygen-rich blood to flow to the muscles. As body-water drops (due to perspiration and respiration), blood “thickens”, which reduces heart-stroke volume. This means that if you don’t start your effort hydrated, you won’t be performing at your best. If you don’t replace body water rapidly during your workout, your heart rate can hold steady (or even rise), but power will drop (known as “Cardiac Drift”). In many cases, an athlete’s rate of fluid loss is greater than their body’s ability to replace it orally. What this all means is 1) you should start your workout fully hydrated, 2) you can’t wait until you’re thirsty before you start drinking, and 3) you should be drinking Osmo Active Hydration, because it’s been developed to be the fastest way to replace body-water orally. How is Osmo so fast at replacing body-water? To answer this question, we want to tell you about an American Chemist named Dr. Robert K. Crane. In 1960, Crane presented his discovery of the sodium-glucose cotransport system. Later, The Lancet called Crane’s discovery “…the most important medical advance this century.” In plain language, when glucose and sodium are present in the small intestine, water is drawn into the bloodstream at a much faster rate. Crane’s discovery of cotransport led directly to the development of oral rehydration therapy. Oral rehydration therapy has saved the lives of millions of people suffering from dehydration in underdeveloped countries since the 1980s. Crane’s scientific cotransport discovery paved the way for Osmo Active Hydration. We have studied, tested and perfected the science of oral rehydration, honing the ratio of sodium (and other electrolytes), glucose and the other natural and organic ingredients to maximize the rate of fluid absorption and palatability.

PREPARE TO PERFORM. PreLoad Hydration is ONLY for use before intense efforts, ultra-endurance events or exercise in hot conditions. Not for use during exercise. Osmo PreLoad Hydration is a hyper-hydrator developed based on peer-reviewed science to: - Increase performance during hot and intense efforts - Maximize sustained power - Reduce muscle fatigue Using Osmo Preload Hydration sets the body up for success during high intensity exercise. By boosting your sodium stores and plasma volume before you exercise, you maximize thermoregulation and your performance. Osmo Preload Hydration is a special application product developed for use before hot events, time trials, and high intensity efforts. Preload increases total body water and plasma volume, provides a buffer for lactic acid, and increases the cofactors needed for aerobic metabolism. This allows athletes to optimize their performance in hot conditions and during high intensity activity. For best results, we recommend drinking Preload the night before and the morning of an intense effort. We all know that during exercise, your working muscles produce heat, and your body temperature rises. When your body temperature gets above 103 degrees Fahrenheit, your body systems become compromised – resulting in a precipitous drop in power and performance. What you may not know is that when an athlete begins to feel thirsty, he is already at around a 2% body water loss, which can result in an 11% decrease in top-end power. Your body works to regulate increasing core temperature by moving blood to the skin and offloading heat through sweating. For cooling to work, though, you need to maintain a balance of fluid in your body, so you can sweat properly and maintain your plasma volume. In hot environments and/or during high-intensity efforts, water loss through fast breathing and sweating can be SO rapid that it becomes impossible to replace fluids fast enough to maintain your optimal body water. This drop in body water and the related rise in your core temperature hurts performance. Fortunately Osmo Preload Hydration can prepare you for this through hyper-hydration, which means going into in an event with extra body water. This keeps dehydration and it’s related performance losses at bay. There are four primary things that Osmo Preload does to improve performance: First, Osmo Preload increases blood plasma volume, which in turn increases heart-stroke volume, as well as the total volume of blood circulating. This increased circulation allowing your blood to go both to the working muscles AND to the surface to dissipate heat. With greater blood volume, your muscles can function optimally and the heat can dissipate from your skin effectively. Second, since you start the event in a hyper-hydrated state, you have more total body water to support your body’s thermoregulatory system. Effectively slowing the rate of core temperature rise, which slows fatigue and maintains power output. Third, Osmo Preload stops cramping by increasing total body sodium stores, eliminating the need to take on additional sodium during long-duration events. Finally, Osmo Preload contains sodium citrate and sodium bicarbonate, which both act as buffering agents. The citrate works to keep aerobic metabolism revved, while the bicarbonate works to buffer lactic acid during intense efforts. And all of this is based on published science. Which is why we say that Osmo Preload Hydration sets the body up for success by boosting sodium stores and plasma volume before hot and high intensity exercise, which both maximize thermoregulation and your performance.

- Energizing jelly beans formulated to help you blast through any athletic endeavor - Includes carbohydrates to fuel your body during intense activity, electrolytes (sodium and potassium) vital for maintaining fluid balance, Vitamins B1, B2, and B3 to help burn carbohydrates and fat along with Vitamin C to protect muscles and cells against oxidative damage - Extreme flavors contain 50mg of caffeine and are not recommended for children, teens, or pregnant or nursing women. - Energize with one 1-ounce pack 30 minutes before activity and use additional beans as needed during the activity to sustain energy level - 24-pack of 1-ounce bags